About Us

About R2H LIVE (Release-to-Home)

Freedom. Fairness. The Future of Content Release.

Eleven years of passion, driven by a desire to create meaningful innovation and deliver something truly impactful for the content industry — R2H LIVE is finally here.

R2H LIVE is not just an idea. It represents a disruptive shift in how films and digital content are released, discovered, viewed and monetised.

R2H LIVE is built on a complete rethinking of the traditional content distribution model — breaking down centralised monopolies and transforming a one-sided, restrictive system into an open, decentralised, and empowering ecosystem for creators, distributors, and audiences alike.

Where It All Began

Back in 2014, early experimentation with a ROKU device sparked a deeper exploration into how content could reach homes beyond conventional distribution boundaries.

What began as a technical curiosity gradually evolved into a meaningful idea — one that probed the reasoning behind the failure of many worthy & message driven movies not reaching the marketplace & consequentially the rightful audience that it truly deserved.

These early explorations laid the foundation for what would later become Release-to-Home (R2H).

R2H LIVE – A New Era of Direct-to-Home Film Release

R2H (Release-to-Home) is a decentralised content-release platform designed to bridge the gap between aspiring filmmakers and real audiences.

Much like how DTH (Direct-to-Home) transformed global television broadcasting, R2H brings films directly to viewers’ homes — but with a completely new ideology..

R2H LIVE is India’s first OTT marketplace–based content release platform. Instead of operating as a closed catalogue, it functions as an open digital marketplace, enabling creators to release content directly across:

  • - Mobile
  • - Desktop
  • - Web
  • - Smart TVs

The platform follows a future-ready adoption strategy, prioritising smart TV access in remote and rural regions, with a reverse-penetration approach into urban markets, similar in principle to how digital marketplaces connect sellers directly with consumers.

What Makes R2H Different

R2H LIVE is not just another streaming service. It is a creator-centric, marketplace-driven ecosystem built on the following principles:

  • - Decentralised Release Model
    Content can be released without relying on a single central authority, allowing flexible participation by creators, aggregators, and partners.

  • - Creator-First Philosophy
  • Filmmakers and content owners retain visibility, transparency, and control over how their content is presented and monetised.

  • - Direct Audience Access
    Reduced friction between creators and viewers enables meaningful discovery, engagement, and reach.

  • - Technology-Driven Distribution
    Designed to evolve with modern viewing habits across connected TVs, web platforms, and future immersive formats.

Why R2H ?

Conceived in 2014 — well before the OTT boom in India — R2H was envisioned to democratise film distribution. Its core belief is simple yet powerful:

Every good film deserves to find its rightful audience.

Traditional systems restrict films through limited theatrical access, unsuitable platforms, middlemen, and commercial gatekeeping. Many OTT platforms curate narrow catalogues based on financial limitations, leaving meaningful films undiscovered.

New OTT ventures often fail by copying the generic content-acquisition model — competing with global giants without sustainable backing.

R2H introduces a fundamentally different approach — a creator-first, decentralised release ecosystem designed for the future of independent cinema and audience choice.

Secure, Decentralised, Future-Ready

R2H LIVE is powered by secure, high-capacity distribution technology, including the xDrive encrypted upload system (as outlined in the R2H Technical Deck – Page 7), ensuring:

  • - Safe content transfer

  • - Protection against piracy

  • - Control over unauthorised copying

Filmmakers — especially independent, regional, and emerging creators — can upload, manage, and release their films through their own registered accounts, confidently and securely.

The R2H Promise

- R2H simplifies distribution.
- It empowers creators.
- It expands audience choice.

And most importantly, it redefines how stories move from creation to consumption.

R2H LIVE is not just another OTT platform.


It is a Release-to-Home movement — built for creators, audiences, and the future of cinema.

The Road Ahead

R2H LIVE continues to evolve as a technology-driven platform supporting new formats, flexible release strategies, and future-ready distribution models — while staying true to its founding belief.


Movies TV Shows Videos